This is a very important article which everyone should read.

You could win $100 in our contest to create a new slogan for our company.

When you think of a company, what do you think of?  For example, when you think of McDonalds, you may think of “the cheap hamburger” people or “the good fries people” or whatever.  One is positive while the other is somewhat negative.

When you think of Chick-fil-A, you may think of “the friendly service place” or “the good chicken place”.

And so on.

We are running a contest and will award a $100 CASH prize to whoever comes up with a really good positive slogan we can use in our advertising.

Here’s the contest:

When you think of Heritage Income Tax, you think of Heritage Income Tax, “The______________!”

Fill in the blank.

For example, “Heritage Income Tax, the tax professionals.” (Obviously, you can’t suggest that.)

Here are some thoughts to get the ball rolling:

All of our preparers are Enrolled to practice before the IRS.  There are only about 40,000 Enrolled Agents (EA’s) nationwide out of approximately 750,000 tax preparers.  To become an Enrolled Agent requires passing 10.5 hours of excruciating testing by the IRS as well as a thorough background investigation by the IRS.)

1. We are Fellows of the National Tax Practice Institute (NTPI Fellows).  (Only EA’s qualify to start with and only about 1000 EA’s have gone through the 3 year process to complete this amazing educational program).
2. We are the ONLY tax preparation service inPortsmouth,Chesapeake, orSuffolkwith three EA’s under one roof.  I know of only one other company in the entireCommonwealthofVirginiathat has three EA’s under one roof.
3. We are the ONLY tax preparation service inVirginiaand possibly even in all ofAmerica, as far as I can determine, with three NTPI Fellows under one roof.
4. We provide the BEST guarantee in the industry, bar none.
5. We provide the best service anywhere, bar none.
6. We have the BEST employees in America, bar none.
7. While many office are only open during the tax season, we are open year round.
8. We provide FREE follow up service for our clients.
9. We provide FREE audit service for our clients.  The client does not even have to go to the IRS; we go for them.    We are the ONLY company anywhere that I am aware of who will completely handle a client’s audit for FREE for up to 6 hours of audit work.  Note that six hours will cover the vast majority of non-business audits.
10. We provide tax preparation in the privacy of an office with a closed door totally unlike the national chains who see you in open areas where others can overhear your private affairs.
11. We provide a FREE monthly newsletter for all clients who have e-mail accounts and opt in to receive the e-mail.
12. We provide lots of little, insignificant extras not found at other tax services.  For example:
1. FREE shredding for our clients  – year round.
2. FREE Chick-fil-A coupons (most years)
3. FREE bottled water for our clients while they are in our office
4. FREE business advice year round (limitations apply).
5. FREE copies of their tax returns when a client loses the first one.
6. FREE notary service.
7. FREE speaker to events at a client’s church or other organization.
13. In spite of all of these amazing qualities, our fees still undercut the national chains as well as most CPA firms, usually by a significant percentage.

How can we get at least some idea of some of those qualities across in a very short slogan?  How can we get across the idea that we are radically different from any other tax service out there?  Is it even possible?

How can we bring an image to a person’s mind with a short slogan that will give him/her the “warm fuzzies” that they are going to have the peace of mind that goes with the attributes reviewed above?  Again, is that even possible?

Well, how creative are you?  Can you come up with some good ideas?  Remember, the more ideas you suggest, the more chances you have to win.

I really look forward to hearing your ideas and suggestions!  Respond by e-mail to LenBoush@HeritageTax.com.

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